The pandemic has permanently changed consumer behaviour, driving people indoors and online. And while our lives will return to ‘normal’ eventually, new consumer patterns of behaviour are here to stay. 

The more that people interact with the plethora of digital platforms available and enjoy the experience, the more likely it is to become a fundamental part of their lives — pandemic or no pandemic.

No matter what your business or brand, without a strategic, amplified digital presence, you will most certainly get left behind. It’s about reaching the right people via the right platforms at the right time with the right messages.  

 It is no longer enough to have a stagnant, unproductive website and to simply use your social media platforms to talk at your customers. To survive, businesses need to connect with their audiences, pull at their heartstrings, and engage with them on a much deeper level. 

Digitally-savvy brands understand the importance of being seen (through multi-platform digital channels), heard (through amplified content and brilliant brand stories) and found (through a paid digital strategy).  

They have invested in a bespoke approach to digital strategy amplified with purpose through the age-old art of storytelling, which, when done well, can move people to act.  

Today, to have a bevy of digital platforms without a curated content plan overflowing with delicious, authentic stories is like serving bangers without mash, like drinking gin without tonic. Really, what is the point? 

 A brand story is so much more than just connecting you with your ideal audience. It will get you noticed in the noise of your competitors’ messaging and drive new profits. It will create an impact. 

Storytelling is the most ancient and powerful tool for effective education. Humans are genetically wired to connect with stories, and a memorable brand story is exactly what people need to feel connected to your brand and moved to do business with you.

It is no longer a nice to have, it is a need to have. And it is not just in the writing – it is in the delivery. Stories must be created and curated to the platforms that best suit your audience.  

And then there’s the data – the cold, hard facts. Not only do you need the right digital platforms and stories to share, but you need the know-how to understand the analytics and the agility to adapt and pivot as required.  

The post Covid digital landscape may be ever evolving and complex, but the formula to online business success is simple: 

 Digital + Storytelling = the only way to be seen, heard and found by your customers online